Why Pakistan is Still behind many Countries in Tourism

No doubt Pakistan is blessed with many beautiful eye-catching attractions but still there are many loopholes in the Country’s policy. Even many tourism reforms were introduced like visa on arrival, free visa policy, helicopter service etc. but issue is why will people visit Pakistan and if the Pakistan has blessed with so much natural landscape then how will the foreigners know about this beauty even when our own people are not aware. Before going towards the reasons why Pakistan is still behind in tourism, it is necessary to know where the Pakistan stands. According to the ranking that was published by United Nations Tourism Organisation France is the most visited country with nearly 87 million international visitors, and the Asian Pacific tourism stats are given below:

1. China has 61 million tourist arrivals
2. Thailand has 35 million tourist arrivals
3. Japan has 29 million tourist arrivals
4. Hong Kong has 28 million tourist arrivals
5. Malaysia has 26 million tourist arrivals
6. Macau has 17 million tourist arrivals
7. India has 16 million tourist arrivals
8. Singapore has 14 million tourist arrivals
9. South Korea has 13 million tourist arrivals
10. Indonesia has approximately 13 million tourist arrivals

Pakistan is no where near to top 10, according to an estimate there are total 323 million International tourist arrivals in Asia-Pacific, out of which Pakistan got only a share of 1.75 million. There are many reasons for Pakistan’s undergrowth in Tourism, but these 3 reasons have more weightage.

No Proper Communication Channel

There is not a single channel that is properly communicating the positive image of Pakistan, the beauty of Pakistan, there are only the bloggers that are communicating the true image of Pakistan through their experiences and by writing their travel stories. But our country only appreciates International Bloggers, the National bloggers also need appreciation to continue their good work and government need to establish a active communication channel.

Poor Maintenance

There are many tourist places all around the world that are older than the tourist places in Pakistan, but they are properly managed and maintain need and are in their true shape. In Pakistan, the roads towards northern areas are broken and in very bad condition and no repairment work is in process. No maintenance of historical places like Rhotas Fort etc.

Poor Security System

No security measures are taken to boost tourism, many tourists face issues of harassment and they find no medium to forward their complains ab such incidents, no translators for international tourists. No contingency plans for unknown situations.

The government and we as a nation must have to work on these problems to solve them and be a proud and peaceful nation and regain their lost value.